Agents and Brokers principles of ethical market conduct Each insurance agent and broker subscribing to these principles commits themselves in all matters affecting the sale of individually sold life and annuity products:
- I will conduct business according to high standards of honesty and fairness and render that my service to my clients which, in the same circumstances, I would apply to or demand for myself.
- I will provide competent and customer-focused sales and service and will maintain a level of professional competence through a lifetime commitment to professional growth and continuing education.
- I acknowledge the different constituents whom I serve: insurance companies and the wider insurance industry, my clients, my client’s advisors, my community, and my family - and I will ethically resolve any conflicts that might arise between those relationships.
- I will communicate fully and effectively so that clients receive appropriate recommendations that balance the natural inclination to maximize benefits, tempered by their unique tolerance - or lack of tolerance - for risk.
- I will deliver to my client a statement of business processes, methods of compensation, and other disclosures appropriate to an open and professional business relationship.